production by C Knighton
Production art isn't glamorous, but behind-the-scenes expertise is crucial to problem-free jobs. This can mean anything from applying an approved design direction to a suite of collateral projects, to ensuring that a complex array of spot inks and UV coatings print exactly as planned on a top-end brochure.
It's also about building foundations: templates, stylesheets, master pages and image libraries don't just save a few steps, they create working efficiencies that reduce mistakes and improve turnaround times. Time and money saved is a bonus to your bottom line! If your team has been racing the clock on deadlines and doesn't have time to research and apply industry best-practices, I can provide a workflow audit and a set of solutions that's tailored to your specific needs.