Project: Saltwater Obsession Logo Character

Who: Saltwaterobsession.com

Media: Electronic

Role: Illustration and production for print and web

Details: This character was designed for an ecommerce retailer that serves a niche market: saltwater aquarium hobbyists. The clownfish is a popular aquarium fish that is familiar to both experienced aquarists and those who have not yet entered the hobby, making an appealing mascot that also symbolizes the store's product line.