Project: Logo

Who: Orange Housing Development Corporation

Role: Design, illustration, production

Details: The Orange Housing Development Corporation was a non-profit entity dedicated to assisting the working poor in obtaining quality housing. They presented an additional challenge by requesting that the logo look professional, but low-key. They were concerned that potential donors might assume that they wasted money on branding rather than helping the poor.

A house and key motif in one color created a visual theme for their mission, without drawing too much attention to the design itself. The one-color treatment also helped keep printing costs in check, freeing up more funds for their clients.