Project: Ink Allocations

Who: Amscan, Inc.

Role: Production

Details: Resolved printing challenges associated with replacing the black ink plate with metallic gold. (The budget for this project did not allow for a spot plate.)

The gold metallic ink needed to cover extensively, but not fill to solid, while color in the CMY areas needed to remain deep and true, as if the black ink were present. A separate data file indicating gold coverage was created, and CMY values adjusted to compensate, which ensured the integrity of all colors. Covers were printed overseas and approved on the first proof.